By Sariah Rey
What exactly is Google’s Keyword Planner? The Keyword Planner is an online analytical program that helps internet marketers find profitable keywords to use in their campaigns and to uncover important information for certain terms such as ad pricing, competition and search volume. A more specific term is a “niche” which generally refers to a narrow topic in the field of business. When you’re researching niche markets, for example, you’ll want to dig into the number of searches associated with that term per month and the number of competitors looking for those keywords.
By doing so, you can learn more about your niche and make strategic decisions about what types of ads to run and keywords that go best with your website. The main benefits of using this service are twofold: first, it will help you learn more about what people are searching for, allowing you to create better campaigns that benefit your bottom line. Second, the benefits of in-depth keyword research can help you discover new keywords for your campaigns and make creative choices that improve return on investment (ROI). This research also enables you to create more targeted campaigns that are more cost effective and ultimately more successful.
One of the benefits of the Keyword Tool program is its ability to analyze more than just keywords, however. For example, it also has tools to examine ad groups and individual ads. Ad groups are groups of keywords that serve different purposes in paid advertising, such as a single ad that targets both “homebuyers” and “housewives.” With this tool, you can determine the optimum number of words for each ad group to target and compare the costs per click in order to decide which keywords are the most lucrative.
Another major benefit of the Google keyword planner is its vast amount of research. It’s important to understand that this tool doesn’t promise rankings, but instead offers information that can prove useful when optimizing a site.
The third major benefit of Keyword Tool is its ability to manage ad campaigns. A monthly search allows you to determine how well a specific campaign is performing, allowing you to re-evaluate your strategy and revamp your campaigns accordingly. The keyword planner will show you how many times each keyword appears on search results pages, how much it’s worth, and how it affects your ROI. You can also learn about average cost-per-click (CPC) rates, showing you exactly what kind of ads are working and how you can improve your pay-per-click (CPC) marketing.
Finally, the biggest advantage to Keyword Tool is the fact that it’s a completely free tool. Although the ads account may not be free, the fact that the planner comes free of charge makes it well worth it for any business. If you want to increase your chances of success in a competitive niche, be sure to use a keyword strategy that includes an ad campaign. This highly effective strategy will dramatically increase your chances of success and make the process of finding profitable keywords much easier.
